LG Press Release – Sydney, Australia – 22 April, 2009 – Almost identical to the highly successful original, the new mobile phone has a hidden secret. In one smooth movement the ultra-thin keyboard slides from under the handset. As serenely as it appears it slides invisibly, effortlessly away – a modern icon of mobile style and design with an extra competitive edge.
The new PRADA phone by LG is the highly anticipated successor to the original PRADA phone, which first brought PRADA together with LG, one of the most advanced technology companies in the world.
The PRADA phone made history as the first full touch-screen phone to reach the market. With all the characteristics of the most digitally enhanced phones it was also a powerful aesthetic pioneer and quickly established its hold on the industry with over 1 million design-conscious users demanding handsets.
Its elegant good looks combined with a digitally sophisticated interface made it instantly appealing. The culmination of PRADA research and development in the complete interior as well as exterior design and functionality of the phone and accessories was key to this success.
The unique QWERTY keyboard available with the new mobile phone is designed for maximum ease of use. The metallic feel makes it a pleasure to touch and type, complimenting the slick design aesthetic. The silver keyboard along with the additional on-screen, call and hang-up buttons gives fresh tactility to the original minimal concept.
Other enhanced features include 3G compatibility with video calling, 7.2Mbps HSDPA, HTML browser, the 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.
The second PRADA phone by LG is not just for pleasure, this is a luxury design accessory that can also compete on every level with the most technological hand held devices.
The new PRADA phone by LG will be available with a RRP of $999 through mobile retailers Virgin Mobile and Crazy Johns. Available in stores April, 2009.
For more information please visit www.pradaphonebylg.com